Masoud Simkhah; Elaheh Mohamadkhani
Abstract
The purpose of this research was investigating the effect of Work- Family Conflict on Life Satisfaction and the mediation roles of Job Stress and Job Satisfaction. This research was descriptive correlation. The statistical population included university professors and 384 people were selected by available ...
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The purpose of this research was investigating the effect of Work- Family Conflict on Life Satisfaction and the mediation roles of Job Stress and Job Satisfaction. This research was descriptive correlation. The statistical population included university professors and 384 people were selected by available sampling Data collection was performed using electronic questionnaires and statistical analysis was performed with SPSS and SMARTPLS 3. The results showed that with the increase in WFC, life satisfaction decreased only in the situation of virtual teaching; The effect of job stress on life satisfaction was not significant in both face-to-face and virtual situations; The effect of WFC on life satisfaction with partial mediation of job satisfaction was significant only in situation of virtual teaching; And the role of job stress in the relationship between WFC and job satisfaction was confirmed as a partial mediator. The results of comparing the mean differences showed that the interaction of work with family based on strain in the virtual teaching situation was more than the face-to-face teaching situation and the professors were in a much worse situation.
Masoud Simkhah; Elaheh Mohamadkhani
Abstract
In today’s competitive markets, companies are increasingly using online brand communities as marketing tools. In order to maintain loyal customers, companies are trying to co-create values between themselves and in particular their customers in these communities. The purpose of this survey is to ...
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In today’s competitive markets, companies are increasingly using online brand communities as marketing tools. In order to maintain loyal customers, companies are trying to co-create values between themselves and in particular their customers in these communities. The purpose of this survey is to explain the mediating role of online brand community commitment in the relationship between online brand community value co-creation and brand loyalty. The statistical population consisted of brand customers of social network members. Using simple random sampling technique, 392 people were selected. The electronic questionnaires were analyzed by AMOS and SPSS. The results showed that online brand community value co-creation had a significant effect on brand loyalty with a partial mediation of online brand community commitment and 21.1% of the total effect was explained by the mediating variable. Also, online brand community commitment had a significant effect on brand loyalty. However, the effects of the mediating variable on brand commitment and brand quality were not confirmed. In today’s competitive markets, companies are increasingly using online brand communities as marketing tools. In order to maintain loyal customers, companies are trying to co-create values between themselves and in particular their customers in these communities. The purpose of this survey is to explain the mediating role of online brand community commitment in the relationship between online brand community value co-creation and brand loyalty. The statistical population consisted of brand customers of social network members. Using simple random sampling technique, 392 people were selected. The electronic questionnaires were analyzed by AMOS and SPSS. The results showed that online brand community value co-creation had a significant effect on brand loyalty with a partial mediation of online brand community commitment and 21.1% of the total effect was explained by the mediating variable. Also, online brand community commitment had a significant effect on brand loyalty. However, the effects of the mediating variable on brand commitment and brand quality were not confirmed.
